SEO Fundamentals Training in London and Kent
Arrows Up’s SEO fundamentals training is available to companies in London and Kent, as well as options to train your employees across the UK. If your team needs a better understanding of what SEO is and how it fits into the wider digital marketing strategy then Arrows Up’s SEO fundamentals training course is ideal.
What will we learn?
Introduction to SEO
- The history of search engines
- How search works
Algorithms
- Changes to the algorithms
- How the algorithms effect strategy
On-page SEO
- Understanding keyword research
- Using keywords appropriately
- Considering searcher intent
Outreach and Digital PR
- The role of backlinks
- How to generate links
Technical SEO
- What is technical SEO
- Auditing, identifying and fixing issues
Website structure
- Setting your website up for success
- Understanding authority
Local SEO
- The local algorithm
- Google My Business
- Local citations
Analysis and reporting
- Understanding and setting relevant KPIs
- Analysing and reporting on your success
SEO strategy
- Creating an effective SEO strategy
Training in London, Kent or your own offices
Arrows Up’s SEO fundamentals training is available to companies in London and Kent, as well as options to train your employees across the UK. If your team needs a better understanding of what SEO is and how it fits into the wider digital marketing strategy then Arrows Up’s SEO fundamentals training course is ideal.