Search Y Paris February 2020

Hundreds of marketers have converged on beautiful Paris for the Search Y 2020 event. Managing Director Helen joined them to speak about “how to prove your SEO is activity is paying off”.

Covering off important points like, measuring your traffic correctly and identifying outside factors, Helen took the audience through the steps they need to take to make sure they are assigning credit where it is due.

How are you measuring conversions? If you’re only using last-click attribution then you may be missing out on the impact your activity is having on your company’s success.

For more of Helen’s tips on measuring SEO success, see her slides below.