Industry contributions

Arrows Up is committed to helping raise the standard of SEO and digital marketing education. We are frequent contributors to industry publications like Search Engine Journal, State of Digital, On Crawl and Search Engine Watch.

Below are some of the podcasts and conferences Arrows Up has been appearing at to talk about all-things SEO and digital marketing.

SMX London

Digital conference
May 2020

Reporting for results

Helen was on the digital stage to talk about how to use your reports to gain buy-in and influence your stakeholders. View her presentation to find out more

Turn Digi

April 2020

Setting up Google Analytics for success and happiness

Helen was on screen to discuss how to set up your Google Analytics for maximum clarity over your data. View her presentation to find out more


March 2020

Tea Time SEO – SEO Reporting

Join Helen and Arnout Hellemans as they discuss how to properly report on SEO success courtesy of Authoritas!


February 2020

Old Guard vs New Blood – Link Building Edition

What’s changed about links, their value and how to acquire them over the past 20 years? Helen was a panellist for Majestic software’s discussion on this important topic.

Search Y Paris 2020

Conference talk
February 2020

Proving your SEO activity is paying off

Helen was in Paris to talk about proving the worth of your SEO work.


Conference talk

January 2020

Standing on the Shoulders of Giants

ReadingSEO was host to Helen who was talking about small budget SEO work that makes a difference against big competitors. Read more about the event and download her presentation.

Oxford Digital Workers Union

Conference talk

January 2020

SEO for the Underdogs

Arrows Up was at the Oxford Digital Workers Union to chat about beating the big competitors in the organic SERPs. Read the presentation and find out more about the event.



January 2020

The one where we chat small budget SEO with Helen Pollitt

Helen was on SEO SAS talking all about small budget SEO and how to make a difference in the organic SERPs when limited by funds and resources

Women in Technical SEO

Conference talk

January 2020

Technical SEO Horror Stories

Our MD Helen was front and centre at Women in Tech SEO for their first event of 2020. Read about Helen’s talk on “Technical SEO Horror Stories”

Ignite My Site


November 2019

How Any SEO Can Compete With Amazon, WebMD and Other Industry Giants in 2020

Our MD Helen got to chat about SEO with Megan Mahoney on the Ignite My Site marketing podcast.

Learn how to compete against the likes of Amazon by creating powerful SEO strategies